Carlos Rubio Design

CARLOS

Rubio

BASED IN TORONTO, CANADA

UX / Strategy

UX design / Strategy

+ LEADERSHIP

AI-first, Senior Experience Design Leader with over 15 years of experience leading creative strategy, design leadership and customer-centric digital transformations.

Results-driven Senior UX/ Product Design Lead with over 15 years of experience leading creative strategy, design leadership and customer-centric digital transformations.

Results-driven Senior UX/Product Design Leader with over 15 years of experience leading creative strategy, design leadership and customer-centric digital transformations.

Experienced in managing large scale digital programs and marketing-driven initiatives, including online investing & client onboarding platforms, wealth management & business banking sites and mobile app enhancements.

FEATURED

Work

My work combines strategy, research, design, and innovation to solve complex business challenges and improve customer experiences. The following projects highlight a selection of initiatives that delivered measurable value for both customers and organizations.

trackpie app - expense tracker

Financial tool

2026

trackpie app - expense tracker

Financial tool

2026

qcards - emotions asessment tool

Professional tool

2024

BMO Business Banking

Professional tool

2024

HirePal — AI Hiring Toolkit

Management Tools

2026

HirePal — AI Hiring Toolkit

Management Tools

2026

BMO business banking

Marketing Public site

2026

BMO business banking

Marketing Public site

2026

View more work

My

expertise

(1)

UX/Product
design

Over 15 years creating impactful client experiences for banking, insurance, marketing and research clients using latest technologies

Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.

(2)

Design
strategy

Offering AI-first full-stack methodology for workflows, competitive analysis, client workshops, research and concept delivery / iteration

(3)

Team
Management

Led UX teams (6-12 people) of Product and Content designers across the lifecycle of a digital marketing product transformation

The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.

(1)

UX/Product
design

Over 15 years creating impactful client experiences for banking, insurance, marketing and research clients using latest technologies

(2)

Design
strategy

Offering AI-first full-stack methodology for workflows, competitive analysis, client workshops, research and concept delivery / iteration

(3)

Team
Management

Led UX teams (6-12 people) of Product and Content designers across the lifecycle of a digital marketing product transformation

(1)

UX/Product
design

Over 15 years creating impactful client experiences for banking, insurance, marketing and research clients using latest technologies

(2)

Design
strategy

Offering AI-first full-stack methodology for workflows, competitive analysis, client workshops, research and concept delivery / iteration

(3)

Team
Management

Led UX teams (6-12 people) of Product and Content designers across the lifecycle of a digital marketing product transformation

EXPERIENCE

KPMG

DIRECTOR OF EXPERIENCE DESIGN

2026 - Present

Leading digital marketing global experience design for 110 member firms globally.

Bank of montreal

senior ux manager / designer

2016 - 2026

Managed and design banking experiences and transformations for both onboarding flows (i.e. self-serve funnels) and marketing site pages

Bank of montreal

senior ux manager / designer

2016 - 2026

Managed and design banking experiences and transformations for both onboarding flows (i.e. self-serve funnels) and marketing site pages

Sunlife financial

senior ux architect

2016 – 2016

Designed and tested mobile app features using competitive analysis, journey & emotional mapping and usability testing

Sunlife financial

senior ux architect

2016 – 2016

Designed and tested mobile app features using competitive analysis, journey & emotional mapping and usability testing

TD Bank

senior ux/Visual designer - marketing

2014 – 2015

Designed bespoke digital marketing assets and conducted competitive analysis, client interviews for TD Wealth Private Investment Advice President’s Club (top 25 advisors)

TD Bank

senior ux/Visual designer - marketing

2014 – 2015

Designed bespoke digital marketing assets and conducted competitive analysis, client interviews for TD Wealth Private Investment Advice President’s Club (top 25 advisors)

HOTSPEX

lead UX/Visual designer - MARKETING

2007 – 2014

Led internal experience and visual department supporting marketing, R&D and internal market research testing panel

HOTSPEX

lead UX/Visual designer - MARKETING

2007 – 2014

Led internal experience and visual department supporting marketing, R&D and internal market research testing panel

Favourite
STack

CLAUDE - Code/Design

AI Assistant

GPU

Thinking partner and creative collaborator — to define product logic, map user flows, surface edge cases, and stress-test copy.

Figma

Design Tool

Collaborative web application for design and AI connectivity via MCP protocols.

Contentful

Content management system

Creates and manages content in one place, making it easy to deliver consistent, on-brand experiences across websites

Adobe Experience Manager (AEM)

CMS & DAM

Cloud-based platform that acts as a centralized "single source of truth" for a company's digital content

LOVABLE

AI Cloud STORAGE and code generation

development

AI code-generation tool to rapidly build a working, testable prototype from logic map. Real interactions, real data, validated.

CURSOR

AI-Assisted development

Web design

Cursor is an AI-powered code editor that helps you write, edit, understand, and fix code using plain English.

Let'S WORK

TOGETHER

EMAIL me

carubiol@protonmail.com

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FEATURED

FEATURED

Work

Work

My

My

expertise

expertise

EXPERIENCE

EXPERIENCE

EXPERIENCE

FavouriteSTack

FavouriteSTack

FavouriteSTack

Let'S WORK

Let'S WORK

TOGETHER

TOGETHER

Favourite
STack

Favourite
STack

Favourite
STack